Experience Our Company Heritage

A rich history of over 70 years in business.


Our Founding

W.C. Rouse & Son has been providing boiler room equipment and services to North and South Carolina for over 70 years. Founded in 1946 by Welby C. Rouse in Greensboro, NC, the company got its start by providing local school systems with firebox boilers for their steam heating needs, with a commitment to delivering a quality experience for its customers.

Tom Rouse Joins His Father

Welby’s son Tom joined the company in 1966, and he moved the business into the textile manufacturing market that flourished in the Carolinas during the 1970s, growing and expanding the company.

Bryan Boilers Representation

In keeping with our philosophy that there is a best-fit piece of equipment for every application, in 1985 W.C. Rouse & Son began representing Bryan Boilers Flexible-Tube boilers. Bryan is the originator of this style of boiler, and we are proud to represent them!

Superior Boilers Representation

In 1986 W.C. Rouse & Son officially became a representative of Superior Boiler. In our opinion Superior Boilers are the best-built scotch marine boilers on the market, exceeding ASME requirements for shell, tube, and tube sheet thickness. W.C. Rouse & Son is Superior Boiler’s longest running representative.

Power Flame Representation

In 2009 W.C. Rouse & Son became the official representative for Power Flame burners in North and South Carolina. Power Flame is the largest burner manufacturer in the United States and makes a complete range of burners to fit a wide variety of requirements - we are proud to represent them!

Tommy Rouse Joins His Father

Today, Tom’s son Tommy, is actively involved in day-to-day operations as the Area Manager for North Carolina, as W.C. Rouse & Son continues its long-standing tradition of offering the best boiler room solutions available. Whether it’s top line equipment, or service by the best boiler room technicians in the Carolinas, put the experience of W.C. Rouse & Son to work for you.

70th Anniversary

W.C. Rouse and Son celebrated its 70th anniversary in 2016 - 70 years of providing the best boiler room service and equipment in the Carolinas!